“Character cannot be developed in ease and quiet. Only through experience of trial and suffering can the soul be strengthened, ambition inspired, and success achieved.”
Development of every brand is rooted in its story. It is the tale we tell our customers and end-users. And as our products and services evolve so must also the story that supports and surrounds them.
Staying true to the vision of our brand proposition means that we never lose focus. It must be always readily understood, and by doing so consistently, our vision will resonate both with our existing and prospective customers.
In forging our vision and telling its story, Games Without Frontiers has developed a series of “agency” partnerships.
Each of these partners have had first-hand experience of our product, ROCKET. As a result, they have a clear understanding of the power this new leap in simulation technology and delivery represents.
The simulation platform we have developed is already achieving, in a relatively short timescale, lots of positive feedback. Our agency partners have lived this story alongside us.
In working alongside our PR partners, Blueprint Media, we have come to value highly the time and effort its principals, Michael and Drew, have invested in getting to know how we think, work, and go about creating the vision of our business.
The challenge as we grow and evolve will be to stay true to the vision that we set out at the very beginning.
As designers of serious simulation games, Games Without Frontiers (GWOF) will ensure that our platform enables:
- dynamic engagement throughout the journey to future state
- cross organisational understanding and business value
- be a powerful tool to reduce cultural and political barriers to change
- reduce implementation time
- accelerate alignment for the vision
- be team building and fun
If the above is the vision for the platform, our vision for the business is to be the accelerant that nudges the way the world will learn from classroom to boardroom.
Does your agency know your vision?