Experiential Learning – What’s That all About?

Stuart Laing is Games Without Frontiers’ resident expert on Experiential Learning and designing simulations.

Experiential learning is at the heart of everything we do at Games Without Frontiers.  We work from a simple principle:

“…if you want someone else to completely believe in your idea, you must make them believe that it was their own idea all along.”

(Douglas Van Praet, Unconscious Branding, 2012)

Whether training, marketing, sales or business transformation; exponentially better results are achieved if the targets of that activity come to the desired conclusions themselves. GWOF and ROCKET make that happen by using Experiential Learning principles – Experience, Reflect, Generating Ideas and Experimenting.

In this video, Stuart explains how experiential learning and change works at a high level with a simple example – learning to drive a car.

At Games Without Frontiers, we strongly believe that for people to accept a change, they must believe it was their idea all along.  How better to do this than to let people experience a change in a safe simulated environment, understand the impact and what it means to them, and adapt to that change by modifying their own behaviour.

If you’re having problems with the video – here’s the link to YouTube.


Stuart Laing is a founder of Games Without Frontiers and joint inventor of the ROCKET business simulation.

If you would like to know more about ROCKET, or request a demonstration for your business, please get in touch!