Rocket is a business simulator which helps attendees understand and perform the operation of a business. Participants are tasked with taking a small business and scaling it. They can run the business however they want which encourages them to challenge the status quo and to out-perform. The simulation requires mental agility, strategic planning, accelerated information processing and most importantly collaboration. The more the team learn to work together and share vital information the better the business performs.
Participants experience real business tipping points and high level decision making. They also have to keep their eyes on the day-to-day running of the business. Those who have played Rocket say they feel as though they have actually run this business and as such have formed better empathy and understanding of the pressures that their clients experience.